New Mexico Lobos Bobbleheads Unveiled for March Madness

This morning, to celebrate March Madness and the 2025 NCAA Tournament, the National Bobblehead Hall of Fame and Museum unveiled a pair of officially licensed New Mexico Lobos Bobbleheads featuring New Mexico’s mascots, Lobo Louie and Lobo Lucy. This evening, the New Mexico Lobos will take on the Marquette Golden Eagles in the 2025 Men’s Basketball NCAA Tournament. The limited edition bobbleheads are being produced by the National Bobblehead Hall of Fame and Museum, an official licensee of the University of New Mexico.

• The bobbleheads are now available in the National Bobblehead Hall of Fame and Museum’s Online Store at this link.
• The bobbleheads, which are expected to ship in May for Lobo Louie and July for Lobo Lucy, are $35 each plus a flat-rate shipping charge of $8 per order.
• Each bobblehead is individually numbered to 2,025.
• The 10th seeded New Mexico Lobos will take on the 7th seeded Marquette Golden Eagles at 7:25pm Eastern Time in Cleveland, Ohio, with the winner going on to face either Michigan State or Bryant on Sunday.
• Lobo is the Spanish word for wolf and was suggested as the school mascot in 1920 by George S. Bryan, editor of the school newspaper and student manager of the football team. “The Lobo is respected for his cunning, feared for his prowess, and is the leader of the pack,” Bryan wrote in the October 1st, 1920, issue of the newspaper. “All together now, 15 rahs for the LOBOS.” The Lobo was adopted as the official mascot of the school, and the campus newspaper later became The New Mexico Daily Lobo.
• Lobo Louie was created in the 1960s, and Lobo Lucy was added in the 1980s. In the 1980s, Lobo fans developed a popular chant: “Everyone’s a Lobo … Woof, Woof, Woof!” together with a hand gesture emulating a wolf. The chant and gesture have since become the signature cheer for Lobo fans.
• “We’re excited to unveil these New Mexico Lobos bobbleheads in conjunction with March Madness and the 2025 NCAA Tournament,” National Bobblehead Hall of Fame and Museum co-founder and CEO Phil Sklar said. “These bobbleheads are the perfect way for New Mexico fans, alumni, students, faculty, and staff to show off their school pride!”