Mr. Boh National Bohemian Beer Bobbleheads Unveiled for National Drink a Beer Day

MILWAUKEE – This morning, the National Bobblehead Hall of Fame and Museum unveiled a pair of officially licensed, limited-edition Mr. Boh National Bohemian Beer Bobbleheads to celebrate National Drink a Beer Day, which is on Saturday. The bobbleheads feature the one-eyed, handlebar-mustachioed mascot, Mr. Boh, the mascot of Baltimore’s beloved National Bohemian Beer. The bobbleheads are being produced exclusively by the National Bobblehead Hall of Fame and Museum, an official licensee of National Bohemian.

The first bobblehead features National Bohemian’s mascot, Mr. Boh, hoisting a can of beer with the National Bohemian label prominently displayed. The second bobblehead features the costumed version of Mr. Boh holding a bottle of National Bohemian Beer in one hand and a can in the other hand. Mr. Boh is standing on a circular base with the beer’s logo across the front. Each bobblehead is individually numbered to 2,024, and they are only available through the National Bobblehead Hall of Fame and Museum’s Online Store. The bobbleheads, which are expected to ship in January, are $30 each plus a flat-rate shipping charge of $8 per order.

With a big cult following, National Bohemian beer, also known as “Natty Boh,” first began brewing in 1885 in Baltimore, Maryland. It was first brewed by the National Brewing Company but was eventually purchased by Pabst Brewing Company in 1999. Baltimore’s Hoffberger family acquired National Brewing Company in 1931. For a time, National’s president Jerold Hoffberger also owned the Baltimore Orioles. “Natty Boh” was served at Memorial Stadium and became the official beer of Baltimore in the late-1960s.

The company’s mascot, the one-eyed Mr. Boh, was introduced in 1936. There are several stories about why the mascot has only one eye. Most subscribe to the theory that “Gunther’s got it.” Gunther Beer was the top competitor for “Natty Boh” in the post-prohibition days. A popular joke asked, “What happened to Mr. Boh’s other eye?” to which the answer was “Gunther’s got it” (Gunther’s slogan). Mr. Boh has become an icon of the city. The citizens of Baltimore have fought to make Mr. Boh an unofficial spokesman for the city. He is a friendly-faced reminder to always keep an eye on what’s most important in life.

National Brewing Company is responsible for the way people drink beer today. When they rolled out six-packs of “Natty Boh” cans in the 1940s, they became the very brewer to dole beer out by the half dozen. For over 15 years, the famous Baltimore beer was not available on draft, only bottles and cans, but in February 2011, local taverns celebrated the ability to serve National Bohemian from a keg. While the beer is currently brewed under contract at the Molson Coors brewing facilities in Albany, Georgia, and Trenton, Ohio, nearly 90 percent of National Bohemian sales are in Baltimore.

“We’re excited to unveil these Mr. Boh bobbleheads to celebrate National Drink a Beer Day,” National Bobblehead Hall of Fame and Museum co-founder and CEO Phil Sklar said. “With the help of the iconic Mr. Boh, ‘Natty Boh’ has embodied the spirit of Baltimore and the ‘Land of Pleasant Living’ for well over a century. We think people are going to love these new bobbleheads.”

About the National Bobblehead Hall of Fame and Museum:
The National Bobblehead Hall of Fame and Museum, which is located at 170 S. 1st St. in Milwaukee, Wisconsin, opened to the public on February 1st, 2019. The HOF and Museum also produces high quality, customized bobbleheads for retail sale as well as organizations, individuals, and teams across the country. Visit us online and on Facebook, Twitter and Instagram.