Front Row Amy Bobblehead Unveiled

MILWAUKEE – This morning, the National Bobblehead Hall of Fame and Museum unveiled a Front Row Amy Bobblehead featuring arguably the most famous and recognizable Milwaukee Brewers fan. Front Row Amy has been a season ticket holder with a front-row seat behind home plate at American Family Field for over 15 seasons. The bobblehead is being released in conjunction with the Brewers’ 2025 home opener which is against the Kansas City Royals this afternoon.

Amy will be donating her proceeds from the sale of the bobbleheads to the Brewers Community Foundation, the charitable arm of the Milwaukee Brewers which raised more than $4.5 million in 2024 through the Foundation’s numerous events, programs, donations, and related initiatives. The bobblehead is being produced by the National Bobblehead Hall of Fame and Museum in conjunction with Amy.

Seated in a stadium chair, the smiling “Front Row Amy” bobblehead is wearing a yellow tank top. The blue and yellow base reads “Front Row Amy” along the bottom and across the front of a yellow wall which Amy is sitting behind. The bobbleheads, which will be individually numbered to 2,025, are available exclusively through the National Bobblehead Hall of Fame and Museum’s Online Store. Expected to ship in September, the bobbleheads cost $30 each plus a flat-rate shipping charge of $8 per order.

Admittedly, Amy Williams was not a big baseball fan before discovering the Milwaukee Brewers in 2007. Since then, she has become one of the team’s biggest fan. More famously known by fellow fans as “Front Row Amy,” Williams has been a fixture at American Family Field since 2009. After sitting in the fourth row in section 117 during the 2009 and 2010 seasons, Amy moved to Row 1, Seat 5 – the front row behind home plate – in 2011. The single-seat season ticket holder makes the 90-minute commute from her home in Oshkosh for a majority of the 81 home games. For the games she doesn’t attend, she sells the tickets online. Passionate for the Brew Crew and dedicated to her team, Amy has become known for scoring every pitch in her scorebook, staying for the entire game, and never leaving her seat. Amy was “discovered” when sports website Deadspin wrote about her in 2011, and sports radio stations started talking about the woman sitting in the front row keeping score and clapping for strikeouts and run-scoring hits.

“We’re excited to unveil this Front Row Amy bobblehead as the 2025 baseball season gets underway. Front Row Amy has been one of the most requested bobbleheads we’ve had in Wisconsin, and we’re excited to team up with Front Row Amy to give fans the opportunity to purchase this new bobblehead.” National Bobblehead Hall of Fame and Museum co-founder and CEO Phil Sklar said. “An avid fan of the Brewers, this bobblehead honors Amy as one of the most loyal, dedicated and noticeable sports fans, not just in Milwaukee or Wisconsin, but in all of sports!”

About the National Bobblehead Hall of Fame and Museum:
The National Bobblehead Hall of Fame and Museum, which is located at 170 S. 1st St. in Milwaukee, Wisconsin, opened to the public on February 1st, 2019. The HOF and Museum also produces high quality, customized bobbleheads for retail sale as well as organizations, individuals and teams across the country. Visit us online and on Facebook, Twitter and Instagram.