April 10, 2018
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Inside the National Bobblehead Hall of Fame and Museum With Founder and CEO Phil Sklar ByΒ Joseph Myers
In May 2014, owing to theirΒ successful development of a bobblehead commemorative honoring friend and Special Olympics participant Michael Poll, Phil Sklar and Brad Novak put their steady noggins together and decided to give fellow admirers a place to inspect similar collectibles. The result: the National Bobblehead Hall of Fame and Museum. Just shy of their conceptβs four-year anniversary, the two are not only preparing to celebrate the opening of a permanent Milwaukee space, but are also enjoying the publicβs ever-growing demand for the wobbly wonders.
βWe are pleasantly surprised with how everything is unfolding,β Sklar, the destinationβs co-founder and CEO, said of the ample attention that the duo is receiving. βWe have definitely exceeded our expectations, and weβre really looking to inspire more enthusiasm for bobbleheads.β
Given the popularity that the objects are enjoying, one can presume that he and Novak seem destined for further renown. Bobbleheads have become a ubiquitous presence in the promotional products world, and Sklar values their ability to capture specific achievements and preserve emotional occasions. Those βexperience momentsβ have helped enhance the commercial component of their identity that Novak and Sklar had in mind when plotting the spot.
βWe wanted to be able to mesh our admiration for bobbleheads with consumersβ interest in them,β said Sklar of seeking a physical space for the museum and marketing the materials. βNeither looks as if itβs going to decline, so we feel we are in a decent position to be a pioneer for whatβs a growing phenomenon.β
The Wisconsin businessman, whose economic acumenβacquired through previous employment as a senior auditor, a manager of treasury analysis, a corporate financial analyst and an assistant finance leaderβgreatly assisted his market research efforts, indeed is situating himself as a bigwig in appreciating the small keepsakes. Sports have obviously served his aspirations well, but the constant news cycle in which we live means that any individual can inspire a light bulb to go off.
Awareness of standout occasions and rare occurrences compels the founders to ponder βat least a few new ideasβ daily, according to Sklar, who contended that there will never be a shortage of options to commemorate.
βIf we look at the sports world some more, itβs obvious that every new season, no matter the sport, will give us new moments to immortalize,β he said, referencingΒ Sister Jean Dolores Schmidt, the chaplain of the Loyola University Chicago menβs basketball team that advanced to this yearβs Final Four, andΒ Jason Kelce, the lively Philadelphia Eagles center whose Super Bowl LII victory parade attire found him donning a Mummers outfit, as proof of his point. βItβs always great to mark something unprecedented or unexpected, and bobbleheads have become such a means to do so.β
The products have also enjoyed popularity due toΒ sports organizationsβ alignment of them with pop culture mainstaysΒ such as βGame of Thronesβ and βStar Wars.β No matter the galvanizing force, the bobblehead heavyweights, through both Forever Collectibles, which produces the bulk of their items, and a factory in China, aim to increase the levity that end-users seek when coveting customized goods and the trips down memory lane that they wish to take when studying bobbleheadsβ evolution.
In the latter regard, then, the Bobblehead Hall of Fame and Museum will be a must-see attraction for the foreseeable future, but especially during its initial stage, as it will coincide with baseball season. No matter the timing, though, Sklar and Novakβwho, throughΒ 2016βs βBobbleheads: Real & Fantastical Heroismβ exhibition, gave aficionados a taste of what the soon-to-open site will holdβwill be displaying up to 10,000 bobbleheads, and will have their brainchild live up to its Hall-of-Fame distinction throughΒ an annual enshrinement ceremonyΒ for the best collectibles.
βItβs a very interesting time to be in this market,β Sklar said of having become a respected resource for bobblehead buffs. βWeβre still every confident that weβll have the museum open this month, and then comes the extra incentive of seeing visitorsβ reactions to how weβve chosen to celebrate bobbleheadsβ influence on our lives. Itβs been a rewarding journey that we hope helps us to meet many more wonderful people.β
βWe are pleasantly surprised with how everything is unfolding,β Sklar, the destinationβs co-founder and CEO, said of the ample attention that the duo is receiving. βWe have definitely exceeded our expectations, and weβre really looking to inspire more enthusiasm for bobbleheads.β
Given the popularity that the objects are enjoying, one can presume that he and Novak seem destined for further renown. Bobbleheads have become a ubiquitous presence in the promotional products world, and Sklar values their ability to capture specific achievements and preserve emotional occasions. Those βexperience momentsβ have helped enhance the commercial component of their identity that Novak and Sklar had in mind when plotting the spot.
βWe wanted to be able to mesh our admiration for bobbleheads with consumersβ interest in them,β said Sklar of seeking a physical space for the museum and marketing the materials. βNeither looks as if itβs going to decline, so we feel we are in a decent position to be a pioneer for whatβs a growing phenomenon.β
The Wisconsin businessman, whose economic acumenβacquired through previous employment as a senior auditor, a manager of treasury analysis, a corporate financial analyst and an assistant finance leaderβgreatly assisted his market research efforts, indeed is situating himself as a bigwig in appreciating the small keepsakes. Sports have obviously served his aspirations well, but the constant news cycle in which we live means that any individual can inspire a light bulb to go off.
Awareness of standout occasions and rare occurrences compels the founders to ponder βat least a few new ideasβ daily, according to Sklar, who contended that there will never be a shortage of options to commemorate.
βIf we look at the sports world some more, itβs obvious that every new season, no matter the sport, will give us new moments to immortalize,β he said, referencingΒ Sister Jean Dolores Schmidt, the chaplain of the Loyola University Chicago menβs basketball team that advanced to this yearβs Final Four, andΒ Jason Kelce, the lively Philadelphia Eagles center whose Super Bowl LII victory parade attire found him donning a Mummers outfit, as proof of his point. βItβs always great to mark something unprecedented or unexpected, and bobbleheads have become such a means to do so.β
The products have also enjoyed popularity due toΒ sports organizationsβ alignment of them with pop culture mainstaysΒ such as βGame of Thronesβ and βStar Wars.β No matter the galvanizing force, the bobblehead heavyweights, through both Forever Collectibles, which produces the bulk of their items, and a factory in China, aim to increase the levity that end-users seek when coveting customized goods and the trips down memory lane that they wish to take when studying bobbleheadsβ evolution.
In the latter regard, then, the Bobblehead Hall of Fame and Museum will be a must-see attraction for the foreseeable future, but especially during its initial stage, as it will coincide with baseball season. No matter the timing, though, Sklar and Novakβwho, throughΒ 2016βs βBobbleheads: Real & Fantastical Heroismβ exhibition, gave aficionados a taste of what the soon-to-open site will holdβwill be displaying up to 10,000 bobbleheads, and will have their brainchild live up to its Hall-of-Fame distinction throughΒ an annual enshrinement ceremonyΒ for the best collectibles.
βItβs a very interesting time to be in this market,β Sklar said of having become a respected resource for bobblehead buffs. βWeβre still every confident that weβll have the museum open this month, and then comes the extra incentive of seeing visitorsβ reactions to how weβve chosen to celebrate bobbleheadsβ influence on our lives. Itβs been a rewarding journey that we hope helps us to meet many more wonderful people.β
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